After Mulan move to Disney warning of death in cinemas

After “Mulan” move to Disney: warning of death in cinemas

Are the cinemas dying? This concern worries at least the European cinema umbrella organization, which is now primarily calling on the Hollywood studios to prevent death. Disney should also be meant.

“Survival Of Cinemas At Stake” is the title of a press release by UNIC, Union Internationale des Cinémas, the European umbrella organization for cinemas, with which the cinema distributors are explicitly made responsible and clear demands are made.

Films have to come to the cinemas first – and there also explicitly run a certain time, the statement demands. The studios are also asked to think long-term. And it is also not possible to wait until the situation in the USA has GoStream before evaluating the films in Europe, because then it may be too late for many European cinemas.

Films have to come to the cinemas first – and there also explicitly run a certain time, the statement demands.

📢 Survival of

📢 Survival of

The reasons for the announcement are not specifically named, but the nebulous named “recent events” should be clear: First, there is the deal between Hollywood studio Universal and cinema chain AMC, which has caused a stir and ensures faster online availability. And there is Disney’s announcement that “Mulan” will be shown for a premium price on its own streaming service Disney and will only be released in theaters in a few countries.

There is also some disappointment in the communication. It is alluded to that at the beginning of the current Corona crisis, distributors mentioned getting through together, but the latest events contradict these words.

There were already numerous critical voices from the cinema industry – both on the universal deal and on Disney’s “Mulan” decision. The two measures were described as “stinky fingers” for the cinemas and as “cruel” and “selfish”.

Some cinema operators are vividly venturing their displeasure with the Disney decision, such as videos of a cinema in Germany and one in France that are circulating on social networks.

opinion

opinion

Opinion: Disney and Co. have a duty!

As a final note from the author of these lines, it should be noted that he shares the concerns of the cinema association, as he has already made clear in his own article.

If there is still a lack of fresh supplies from the USA, many cinemas will find it difficult to survive. And then the studios may soon have significantly fewer venues if they want to bring out big films again.

If there is still a lack of fresh supplies from the USA, many cinemas will find it difficult to survive.

As understandable as it is from the pure Disney perspective that they want to make the most of the current situation with the VoD premium release of “Mulan”, this move is just as selfish.

As understandable as it is from the pure Disney perspective that they want to make the most of the current situation with the VoD premium release of “Mulan”, this move is just as selfish.

Disney will reduce the currently unavoidable losses with the expensive real film, perhaps in the long run with new customers who keep a subscription for the streaming service, which already exceeds expectations, even after “Mulan”. But cinemas have lost.

If Disney and of course the other Hollywood studios were to bite the bullet by releasing films now, they would probably make short-term losses that they would then have to reduce or offset in the VoD business. But they help cinemas survive. And they need these cinemas in order to continue to make big profits with their films in 2021, 2022 and Co.

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